About — A Slow Letter from the Curator
I was raised in a house where care was never
rushed.
My grandmother wrapped her hands around a warm
bowl of ginseng tea every morning before she
said a single word. My mother kept her skincare
on a small wooden tray, the same five bottles
for years, refilled rather than replaced. They
didn't call any of it a "routine." It was simply
how you treated yourself, and the people you
loved — slowly, and with attention.
I left Korea in my twenties. Since then I've
kept a small shelf in four countries — Korea,
then three others I came to call home in turn.
Each move, my shelf got smaller. The trend
products didn't survive the suitcase. What
stayed were the quiet things: a toner my mother
had used for a decade, a sunstick I'd reached
for every morning across two climates, a hand
cream wrapped in hanji paper that smelled,
faintly, like home.
Living between cultures taught me to listen to
my skin and my mornings differently. American
beauty taught me clarity. European pharmacies
taught me restraint. Korean wellness — the
version I grew up inside, not the loud one
exported in 30-second videos — taught me that
comfort is its own kind of care.
Sodam & Co. came from that quiet observation.
The name holds two characters: 素 (so) for the
unadorned, the original, the thing before it has
been styled. 담 (dam) for gathering — placing
something into a vessel, with intention. Sodam
is what I do on a slow Sunday: gather small,
honest things into one place, without dressing
them up.
That's what considered means here. I'm not
building a catalog. I'm building a shelf. Eight
products to start, each one I've used personally
for at least a season — many for years. Some
came from my mother's parcels. Some I found ia
Seoul pharmacy and quietly carried back through
four airports. Slowly gathered is the only pace
I trust.
You'll notice I don't show my full face on this
site. Part of it is aesthetic — I wanted Sodam
to feel like a still life, not a personality.A
profile by a window. A hand holding a glass
bottle. The texture of skin in afternoon light.
Part of it is more personal: I'd rather you see
the products and the rituals than perform a
version of myself for the camera. I hope you'll
give me that small grace.
A note on language: I keep things soft on
purpose. You won't see promises about treating,
curing, or fixing anything here. Korean
wellness, at its best, isn't about correction.
It's about comfort — a warm toner in cold
weather, a sunstick before the school run, a tea
that tells your shoulders to drop. I curate for
that feeling, not for transformation.
If you're here, you probably already know what
loud beauty feels like. Sodam & Co. is the other
thing.
One promise, going forward: I will only add a
product to this shelf when I've genuinely lived
with it. If a season passes and nothing earns
its place, the shelf simply stays as it is. Slow
is the point.
Thank you for being here, gently.
— Sue
Curator, Sodam & Co.